Sales & Marketing

Agility, Generative AI, Investments: Shoptalk 2023 Tech Trends for CPGs
CGT sat down with Elizabeth Lafontaine, chief retail analyst at Retail Leader Pro, during Shoptalk to dig into some of the top tech trends that will impact consumer goods manufacturers and retailers.
First Look: Nike’s First Jordan-Exclusive Store Opens in Japan
The 9,200 World of Flight Shibuya store, located on Meiji Dori street by the Harajuku trade zone (one of the busiest retail destinations in Japan), opened this March. Take a look.

Category Management
Shelf Success
Category management driven by various processes, many people.
Sales & Marketing
Increasing Customer Understanding and Profitability
Implementing sales/marketing technology allows Consumer Goods companies to gain competitive advantage as well as insight into both customers and processes.
Category Management
The Category Cure
Schering-Plough Marries product info to make sound category decisions
Category Management
Consistent Category
American Italian Pasta Co. utilizes software for total category view
Category Management
Beyond Boundaries
Swedish Match masters category management
Supply Chain Management
S&OP Mission Critical: Getting Top Management on Board
Experience has shown that the most important element of successful Executive S&OP is executive buy-in, support, leadership, and hands-on participation.
Price Optimization
Educated Selection
How a $14-billion industrial manufacturer found the right price
Price Optimization
Roadmap to Price
7-Eleven taps customer analytics to optimize prices, drive profitability
Price Optimization
Food for Thought
Re-thinking supply and demand simplifies pricing
Price Optimization
Proactive On Price
Charging what the market will bear is becoming easier
Price Optimization
Crossing the Chasm
Understanding price strategy is a key step to achieving optimization
Mondelez Brand Markets to Millennials
The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership.

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Agility, Generative AI, Investments: Shoptalk 2023 Tech Trends for CPGs