Sales & Marketing

A recently completed acquisition expands Nielsen's TV and internet analytics services.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

i2 Technologies board of directors appoints Dr. Pallab K. Chatterjee to chief executive officer.

HP and EDS sign a definitive agreement under which HP will purchase EDS at a price of $25.00 per share, or an enterprise value of approximately $13.9 billion. The deal will better position HP to rival IBM in the global IT outsourcing and business process outsourcing markets. Read on to find out the details of the acquisition, plus find out what industry analysts from AMR Research have to say about it.

Candy manufacturer, Mars Snackfood, is now part of an EPA program that turns waste to energy.

Nike works with Chinese athletes and the Chinese Olympic Committee to create 22 of the 28 sport federation uniforms.

Lacking in consistency, while retailer demands and dollar spending were increasing, Tyson Foods was challenged to find a solution to build more effective trade promotions.

Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market.