Sales & Marketing

Game-changing technologies and digital marketing tactics are enabling CG companies to get a whole lot closer to their top customers. Kevin Tigges, U.S. consumer goods industry solutions director for Microsoft, shares his views on marketing trends, strategies and emerging technologies for 2010 and beyond.

The former CEO of ProfitLogic and Torrent Systems will lead Demandware into its next phase, widespread market adoption of its on-demand e-commerce platform.

Lora Cecere, partner for the Altimeter Group, recently attended the NRF 2010 Convention and Expo. Here, she explains what the Big Show's hottest trends -- think price management and the digital consumer -- mean for consumer products companies.

The joint effort is a key anchor to Wal-Mart's Family Moments campaign.

A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com.

Coke, DPSG, PepsiCo, Nestle Waters and Sunny Delight commit to caloric reductions in the beverage marketplace through innovation, smaller portion sizes and further marketing of low-calorie beverages.

The retail giant will reportedly remove the Hefty and Glad brands of food bags from its shelves and consider brand consolidation in additional categories, often in favor of its Great Value private label products.

Georgia-Pacific joins the Mother Nature Network (MNN), a Web site forenvironmental news and information viewed by more than five millionpeople last year.