Sales & Marketing

The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more.

Wal-Mart cut major brand names from its shelves, pharmaceutical companies came under fire in a fish oil lawsuit, and Kraft launched a program enabling employees to use personal computers at work. Take a look back at CGT's most popular stories published in the first half of 2010.

Timberland will re-launch its U.S. Web site and launch multiple European Web sites as part of multiyear agreement that includes technology, order management and customer care services.

The mastermind behind the "Campaign for Real Beauty" for Dove will now join Bacardi in September.

On Monday, IBM announced its intent to acquire Sterling Commerce from AT&T for approximately $1.4 billion in cash. We asked experts from IDC, Gartner and Altimeter Group to weigh in on the deals implications for IBM and consumer goods companies.

The company expands its e-commerce division of retail to remain in the game with its competitors such as Victoria's Secret.

Collaboration with key retailers using predictive analytics and optimization is expected to drive value for Bayer.

Take a lookinside Kraft Foods Inc.'s master data management journey to simplify andharmonize global business processes and enable strategic enterprise informationcapabilities.