Sales & Marketing

VF Corporation's largest action sports brand details global strategy to achieve $2.2 billion in revenues by 2016.

Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.

Molson Coors Brewing Company will pay $3.5 billion to acquire StarBev, giving the Canadian-American beer maker a new base in Europe and adding more than 20 brands to its portfolio.

TPO, PEA, TPM, MMA! The evolution of trade is shifting from independent activities to a single, comprehensive planning solution. Join us as we review the roadmap companies are adopting to understand, plan, and predict their business.

Along with the naming announcement, Sara Lee revealed its strategy for its North American foods business, Hillshire Brands Company, which emphasized new product development, marketing investment and disciplined cost control.

More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.