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Sales & Marketing

  • Carrefour to Sell Colombian Business

    Present in Colombia since 1998, Carrefour operates 72 hypermarkets, 16 convenience stores and 4 cash and carry stores in the country.

  • Carbonation System Expands Globally

    The global carbonated beverage revolution is continuing across three continents through new exclusive partnerships, according to the companys CEO.

  • Vistaar: SmartTrade Solution

    SmartTrade is a fit for consumer goods industries that use price and promotion as levers to shape and manage demand, including fast and slow moving consumer goods, consumer durables and consumer electronics.

  • Retailers Embrace the Power of Big Data

    "Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.

  • Nestle Automates With DSD and SFA Solutions

    The German subsidiary eliminates its paper system and automates its 320 delivery routes, while the Japan subsidiary equips 270 sales representatives with a mobile solution.

  • Hungry Jack Taps Consumers for Recipes

    By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.

  • Tides Colorful Campaign

    Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.

  • 2012 Tech Trends Report

    CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include downstream data, S&OP, mobility, and much more.

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