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Sales & Marketing

  • Are you ready for digital path to purchase?

    The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.
  • Mondelez, D.E Master Blenders to Join Forces

    The new company, to be called Jacobs Douwe Egberts (JDE), is expected to hold market positions in more than two dozen countries with a strong emerging market presence.
  • McCain Foods Appoints President, North America

    The new President takes over the role from Frank van Schaayk, who is retiring next October.
  • Merck Sells Consumer Care to Bayer for $14.2B

    Under the terms of the agreement, Bayer AG will acquire Mercks existing OTC business, including the global trademark and prescription rights for Claritin and Afrin.
  • New Rules for Shopper Privacy

    IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.
  • Dr Pepper Launches Music Studio

    The studio is created to produce One of a Kind recordings with leading producers and artists to be released in time for summer listening.
  • Target CEO Steps Down

    On May 5, 2014, Targets board of directors issued a statement detailing the executive changes.
  • Butterball Names President and CEO

    As CEO, the executive will be responsible for overseeing the company's business strategy and operations, and will leverage more than 30 years of experience in the food industry.
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