Sales & Marketing

The world's largest independent Coke bottler reacts to obesity concerns by cutting calories 10 percent by 2020.

On June 1, consumer goods executives met to discuss strategies that begin and end with the consumer. With social media being a major part of the conversations happening at the 12^th annual Consumer Goods Sales & Marketing Summit, it seems a natural fit to cover the top 20 tweets of the event.

The new COO will be directly accountable for key elements of the supply side of the business including R&D, Manufacturing, Logistics, IT, Operations, and Service.

The Go2Buy platform will let fans shop directly from social and purchase products as show airs.

Two new guidance documents have been published by GS1 US to support organizations evaluating their data quality program within their organizations. TheGS1 US Data Governance Best Practice Guidancedocument provides industry best practices that businesses can implement to improve data governance processes, whiletheData Governance Assessment Guidehelps gauge the effectiveness of a companys data governance processes and procedures.

In a maturing solution category, discerning the differences between the leading vendors of the global business-to-consumer commerce suites, is becoming increasingly difficult. That is why Forrester's 69-criteria evaluation of these enterprise-class software providers is crucial for selecting the right partner for your online and omnichannel commerce needs.

Retail Solutions Inc. launches ansa, which automatically measures store-level sales for every digital campaign to ensure maximum impact.

GoGo squeeZ, abrand of squeezable applesauce in a pouch, announces the grand opening of its new, state-of-the-art manufacturing facility in Nampa, Idaho. The company made an $85MM investment in the new facility.