Sales & Marketing

Lululemon Athletica inc. has appointed a new Executive Vice President of Digital.The news comes on the tail of the company reporting a 31 percent increase in its e-commerce channel in the first quarter.

Building a rich omnichannel experience requires integrating world-class technology and transforming legacy organization structures and processes, all at the same time. Here are four key findings that can help B2B businesses do it well, resulting in a powerful competitive advantage.