Sales & Marketing

A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.

An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.

For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.

Themed around strategies that begin and end with the consumer, the 2015 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.

Joan Chow, the longtime chief marketing officer for ConAgra Foods, has left the company as it makes changes under a new CEO.

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.