Sales & Marketing

Straight Talk: Trade Promotion Management
CGT asks the experts to wade through the hype and navigate Trade Promotions from spreadsheets to optimization.
Business Value of the IoT
With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.

2016 Consumer Goods Sales & Marketing Summit

Themed around understanding the 365-consumer, the 2016 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.
Tyson Foods Fills Newly Created E-Commerce Position

Tyson brings on SC Johnson & Son's director, global ecommerce to fill its new position.
Getting Advanced Analytics Right

Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.
Bud Light Creates a Social Campaign for Consumers

As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.
Bear Naked Creates a Custom Experience

When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.
Walmart Buys Jet.com for $3B

Wal-Mart Stores, Inc. and Jet.com, Inc. announce they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash.
Custom Research: Prioritizing Technology Investments

Prioritizing IT spend is a top challenge as precious resources are spread across equally critical initiatives. This month, CGT and Edgeverve look at how consumer goods companies are approaching IT investments.
Applegate Improves Marketing Through Quality Engagement

Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.