Supply Chain

PepsiCo Americas Beverages Names New President
Prior to joining PepsiCo, Debra Crew worked for companies such as Mars, Inc., Kraft Foods, and Nestle. As part of the new structure, the company will name new leaders at Gatorade and Western Europe in the coming weeks.
J&J Consumer Companies Boosts Ingredient Transparency
Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

GMA Reveals Keys to Growth

According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.
Starbucks Partners for Mobile Payments

Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.
P&G Taps Olympians for Social Media Campaign

Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.
PepsiCo Invests in Myanmar

PepsiCo, Inc. signs an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar.
Driving Retail Collaboration

Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
More Customer Contact

Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.
The State of Facebook

Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.
The Fastest Growing U.S. Retailers

Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.