Supply Chain

Driving Retail Collaboration

Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
More Customer Contact

Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.
The State of Facebook

Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.
The Fastest Growing U.S. Retailers

Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.
Innovative Shopping

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.
2012 Social Media Solutions

A comprehensive listing of solutions/applications that can help consumer goods manufacturers monitor and measure their social media engagement, campaigns and/or investments.
Here to Stay

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
The Innovation Solution

A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.