Supply Chain

Driving Retail Collaboration
Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
NPDI Technology
This month, CGT partners with Selerant to understand how technology is being used in New Product Development and Introduction, including sustainability initiatives.

More Customer Contact

Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.
The State of Facebook

Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.
The Fastest Growing U.S. Retailers

Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.
Innovative Shopping

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.
Here to Stay

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
The Innovation Solution

A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.
2012 Social Media Solutions

A comprehensive listing of solutions/applications that can help consumer goods manufacturers monitor and measure their social media engagement, campaigns and/or investments.
Beyond the Brand

Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.