Supply Chain

Frito-Lay Offers New Resources for Gluten Free Snacks
In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.
PepsiCo Americas Beverages Names New President
Prior to joining PepsiCo, Debra Crew worked for companies such as Mars, Inc., Kraft Foods, and Nestle. As part of the new structure, the company will name new leaders at Gatorade and Western Europe in the coming weeks.

GMA Reveals Keys to Growth

According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.
Starbucks Partners for Mobile Payments

Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.
P&G Taps Olympians for Social Media Campaign

Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.
PepsiCo Invests in Myanmar

PepsiCo, Inc. signs an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar.
Beyond the Brand

Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.
Social Collaboration Success

Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.
NPDI Technology

This month, CGT partners with Selerant to understand how technology is being used in New Product Development and Introduction, including sustainability initiatives.
Driving Retail Collaboration

Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.