Blockchain

More consumer goods companies are experimenting with NFTs (non-fungible tokens) and the metaverse, with both Coca-Cola and Campbell Soup Company among those recently dipping toes into the virtual waters.

Mondelēz International is piloting a food traceability program for its Triscuit brand, enabling consumers to learn about the origins of the cracker’s wheat through a QR code on the box.  

Organizations are forecast to spend nearly $6.6 billion on blockchain solutions this year, an increase of more than 50% compared to 2020.

The consumer goods industry has been pushing forward with sustainability and fair labor initiatives in recent years, knowing that consumer sentiment and purchase behavior demand it.

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

The advancement will enable the use of the universal coupon online, a feature that’s unavailable through the current standard.

The first phase focused on supply chain visibility and included solutions that leveraged blockchain, cloud and other traceability tech from FoodLogiQ, IBM Food Trust, ripe.io and SAP.

Supply and retail companies continue to deliver, but there’s no doubt the supply chain is feeling the strain. To keep up, something needs to change. 

The Coupon Bureau is giving consumer goods manufacturers and retailers more visibility into — and control over — their coupon events.

The company ultimately wants to also leverage the QR codes on its packaging to introduce customized after-sale support and services.

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.