Blockchain

The consumer goods industry has been pushing forward with sustainability and fair labor initiatives in recent years, knowing that consumer sentiment and purchase behavior demand it.

The ongoing health crisis has forced the consumer goods industry to quickly pivot to meet evolving consumer demand.

The advancement will enable the use of the universal coupon online, a feature that’s unavailable through the current standard.

The first phase focused on supply chain visibility and included solutions that leveraged blockchain, cloud and other traceability tech from FoodLogiQ, IBM Food Trust, ripe.io and SAP.

Supply and retail companies continue to deliver, but there’s no doubt the supply chain is feeling the strain. To keep up, something needs to change. 

The Coupon Bureau is giving consumer goods manufacturers and retailers more visibility into — and control over — their coupon events.

The company ultimately wants to also leverage the QR codes on its packaging to introduce customized after-sale support and services.

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

The technology's myriad applications will enable increased trust and transparency, both across the supply chain and with consumers.

Digital is reshaping shopping behavior, with mobile and advanced technologies increasingly putting consumers in the driver’s seat of their experiences.

Companies including Dole, Kroger, McCormick, McLane, Nestle, Unilever and Walmart will work with IBM to find ways for the global supply chain to benefit from blockchain.

In a move to improve sustainability and product safety in its supply chain, Unilever has become the first CPG to publicly disclose its worldwide sources.