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Blockchain

A collection of news, articles and other featured content about Blockchain.

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

A new 30,000-square foot space is dedicated to “early stage” companies specializing in the biotech, pharmaceutical, medical device and health tech industries.

GlobalData expects the initial hoopla to decline due to cost and complexity before blockchain is embraced for select applications.

The vast numbers of parties involved in the production and shipment of consumer goods make the retail industry especially open to the benefits of blockchain, according to Deloitte.

The collaborative effort will examine the potential impact of robotics, artificial intelligence, blockchain, machine learning and autonomous vehicles on the most pressing supply chain challenges.

The collaborative research group will explore the potential of blockchain technology in the automotive market.

Now is the time for industry trading partners to tackle interoperability as a potential weak link in the development of breakthrough blockchain tools.

Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set

Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.

In many industries, blockchain technology is still in the early stages of application. However, some consumer goods companies already are starting to realize its potential.

News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.

John Zealley, senior managing director for products growth & strategy at Accenture, takes a candid look at the industry in this Q&A with CGT.

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