Blockchain

Unilever has kicked off a new blockchain pilot to further increase traceability and transparency in its global palm oil supply chain, particularly in that crucial first mile.   

How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.

Explore the methods today’s future-forward companies are leveraging to increase food safety and freshness, minimize waste, enhance their brand’s reputation, and grow profits by leveraging data analytics across the supply chain

More consumer goods companies are experimenting with NFTs (non-fungible tokens) and the metaverse, with both Coca-Cola and Campbell Soup Company among those recently dipping toes into the virtual waters.

Mondelēz International is piloting a food traceability program for its Triscuit brand, enabling consumers to learn about the origins of the cracker’s wheat through a QR code on the box.  

Organizations are forecast to spend nearly $6.6 billion on blockchain solutions this year, an increase of more than 50% compared to 2020.

The consumer goods industry has been pushing forward with sustainability and fair labor initiatives in recent years, knowing that consumer sentiment and purchase behavior demand it.

The advancement will enable the use of the universal coupon online, a feature that’s unavailable through the current standard.

The first phase focused on supply chain visibility and included solutions that leveraged blockchain, cloud and other traceability tech from FoodLogiQ, IBM Food Trust, ripe.io and SAP.

Supply and retail companies continue to deliver, but there’s no doubt the supply chain is feeling the strain. To keep up, something needs to change. 

The Coupon Bureau is giving consumer goods manufacturers and retailers more visibility into — and control over — their coupon events.

The company ultimately wants to also leverage the QR codes on its packaging to introduce customized after-sale support and services.