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11/22/2021

Driving Consumer Loyalty & Brand Trust Through Data Analytics Across the Supply Chain

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In today’s volatile environment, top CPG priorities include both gaining and retaining consumer trust. When such quick-changing factors as food safety and waste are incorporated into the mix, it’s no surprise some companies are struggling to keep up.

Explore the methods today’s future-forward companies are leveraging to increase food safety and freshness, minimize waste, enhance their brand’s reputation, and grow profits by leveraging data analytics across the supply chain. As part of this, learn how one company was able to crunch the time spent managing data in a consumer safety issue from 24 hours down to just a few seconds.