Deoleo Taps Blockchain-Based QR Codes in Traceability Push
"As the world's largest olive oil company, we have a responsibility to our heritage, our industry and most importantly, our consumers to deliver sustainability,” said Thierry Moyroud, CEO of Deoleo North America, in a statement. “We will continue to drive toward this goal through a holistic approach that addresses every step of the process. The sustainability conversation is multifaceted, and while these new SKUs are significant, they represent a small part of our global vision.”
Deoleo is also investing in energy-efficient and low-carbon technologies to help its factories reduce greenhouse gas emissions, as well as transition to 100% recycled plastic (rPET) packaging and reduce its plastic packaging weight up to 10%.
Moyroud noted that the company’s framework is built upon the value of actions speaking volumes. “To that end, we will remain laser-focused on delivering tangible innovation and initiatives that don't solely respond to market trends, but rather transform sustainability of the entire olive oil category worldwide.”