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Supply Chain

  • J&J Consumer Companies Boosts Ingredient Transparency

    Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

  • GMA Reveals Keys to Growth

    According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.

  • Starbucks Partners for Mobile Payments

    Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.

  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

  • PepsiCo Invests in Myanmar

    PepsiCo, Inc. signs an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar.

  • Driving Retail Collaboration

    Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

  • NPDI Technology

    This month, CGT partners with Selerant to understand how technology is being used in New Product Development and Introduction, including sustainability initiatives.

  • More Customer Contact

    Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.

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