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Supply Chain

  • Kraft, SodaStream Expand Co-Branded Flavors

    The initial Kool-Aid flavors complement the existing co-branded portfolio, which includes several varieties of Crystal Light and Country Time.

  • CPG Lags in Social Media Investments

    IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.

  • Kellogg Introduces Consumer-Loyalty Program

    The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves.

  • LeapFrog Appoints New CFO

    Previously, the candidate served as CFO of Toys"R"Us Inc., from 2004 to 2006, where he oversaw a strategic review and restructuring of company-wide operations.

  • Clorox Uses Consumer Insights for Hispanic Line

    With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.

  • Create a Better, Faster, Smarter Shopping Experience through the Perfect Shelf!

    According to Symphony IRI, more than 80 percent of new product introductions fail in year one. Combine that with the steep cost just to get a new product on the shelf, and it is clear that consumer packaged goods (CPG) companies, as well as the retailers who sell their products, need to find ways to break this cycle in order to increase success with new product introductions.

  • Montblanc Launches Facebook App

    Montblanc announces the new Texas Children's Hospital "Wish Lantern" application on the official Montblanc Facebook.

  • Mountain Dew Promotes Movie with Hub

    Mountain Dew launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content.

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