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Supply Chain

  • Walmart Supports New Standard for Online Listings

    Consumer goods need to be represented consistently, in potentially thousands of different places online. A new GS1 US standard, developed in collaboration with 18 companies, including Best Buy, Bing, CNET, eBay, Google, and Walmart, offers a common approach for listing and classifying products across all e-commerce platforms.
  • Going Direct: Engage with Consumers like Never Before

    Consumers today have unprecedented access to information creating an intensifying power shift. It is imperative for consumer products companies to stay ahead of the connected world by taking full advantage of going direct.
  • P&G to Join Roster of Major CPGs Rethinking Media Spend

    Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.
  • Out With Mass Marketing, In With Mobile

    Data is at the heart of the store of the future. Is your new product marketing ready?
  • Making its Mark

    Lexmark wins UK's inaugural Supply Chain Innovation Award.
  • Fresh Footwear

    The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.
  • Pretzel Crisps' New Website is Taking Shape

    The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.
  • The Online Grocery Race

    Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.
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