Supply Chain

Consumer goods need to be represented consistently, in potentially thousands of different places online. A new GS1 US standard, developed in collaboration with 18 companies, including Best Buy, Bing, CNET, eBay, Google, and Walmart, offers a common approach for listing and classifying products across all e-commerce platforms.

Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.

Consumers today have unprecedented access to information creating an intensifying power shift. It is imperative for consumer products companies to stay ahead of the connected world by taking full advantage of going direct.

Data is at the heart of the store of the future. Is your new product marketing ready?

Lexmark wins UK's inaugural Supply Chain Innovation Award.

The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.

Connecting best-in-class practices for collaborative success.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.