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Supply Chain

  • Kellogg Details Trade Promotion Optimization Project

    Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.
  • Jarden Appoints CEO and Executive Chairman

    The Chief Executive Officer will be responsible for managing the day-to-day operations of the business and focus on driving consistent, profitable growth across all of Jarden's business segments.

  • Maidenform Finds Best Fit with RFID

    The apparel manufacturer selects Cybra Corporations EdgeMagic solution to implement item-level RFID tagging.

  • PepsiCo Tests Reduced-Sugar Cola Innovation

    Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.

  • 2011 Shoppers' Promotional Experience Study

    New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.
  • Keys to DSR Success

    Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise.
  • Goal-Oriented Degree

    The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.
  • 2011 Visionaries

    CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.
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