Nestle PetCare Leverages Mobile CRM

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Nestle PetCare Leverages Mobile CRM

07/19/2011
Nestl Purina PetCare selects the StayinFront TouchCG platform for deployment from StayinFront Inc., on Android- and Windows-based devices across its national field sales team.
 
StayinFront TouchCG will provide the Nestl Purina PetCare field representatives with remote access to StayinFront's on-demand CRM for Consumer Goods organizations, StayinFront EdgeCG.
 
Nestl Purina PetCare sought a retail execution solution, with inbuilt Analytics and Key Performance Indicators (KPIs), to support its growing sales team, already numbering in the hundreds. Nestl Purina PetCare's managers also needed visibility to accurately identify trends in speed to shelf, distribution gaps and promotional compliance.
 
The new solution is expected to provide Nestl Purina PetCare with significant gains over the manual paper-based systems that are being replaced, and managers are expected to gain timely insight into what's happening at the store. The solution is SaaS-based and will help enable Nestl Purina PetCare to roll out additional modules to the field to maximize user adoption.