Supply Chain

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.

Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.

One of the most important processes in consumer goods continues to be TPM. This month, CGT and MEI surveyed year-over-year trends, and while we didn't uncover major shifts in approach, different strategies emerged according to company size.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.

With the company's successful financial restructuring and subsequent integration with JBS USA now largely complete, the timing seemed right for an executive transition.

The new team has deep, diverse and global experience to strengthen P&Gs global leadership in the beauty industry.

The lawsuit seeks to stop Vi-Jon from violating P&G's intellectual property and selling the infringing products.