Supply Chain

Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.

One of the most important processes in consumer goods continues to be TPM. This month, CGT and MEI surveyed year-over-year trends, and while we didn't uncover major shifts in approach, different strategies emerged according to company size.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.

Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.

New research yields reports on the progress that consumer goods companies have made in the areas of TPM, downstream data, direct-to-consumer selling, social business and more.

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.