Alice.com Merges, Expands to Europe

Alice.com, an e-commerce platform and online marketplace for household essentials, announces its merger with European company Koto.com, expanding its direct to consumer online retail model to an international European audience.

Spain will be the first country to launch in this worldwide expansion as the newly branded Alice.es will allow consumer packaged goods (CPG) manufacturers to reach online shoppers in both the United States and Europe with a complete end-to-end e-commerce solution.

Alice.com will continue its international growth with similar sites launching in Germany, France, Italy and the United Kingdom in 2012 and 2013.

 

“Creating a direct relationship with the end consumer is a big initiative for CPG manufacturers not only in the U.S., but also globally,” says Brian Wiegand, CEO of Alice.com. “Joining forces with Koto.com means we can now offer CPG brands a single, unified platform, with all the tools in place to engage consumers in both the U.S. and internationally.”

 

CPG manufacturers seeking to reach and expand their global audience will be able to employ Alice.com’s e-commerce platform to establish direct consumer relationships on their branded Web sites as well as the Facebook platform in both the United States and European markets. The expansion will enable CPG brands to leverage the Alice.com retail experience to provide  a convenient shopping experience for their consumers, allowing them to skip the trip to the store in favor of getting all their favorite household brands in one place, with the benefit of competitive prices, free shipping, instant coupons, and automatic product reordering.