Supply Chain

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

ToolsGroup announces that its Nordic partner Optilon has successfully taken The Absolut Company, part of the Pernod Ricard group of companies, live with ToolsGroups SO99+ Powerfully Simple supply chain planning software.

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.

NEWS FLASH: As if you didnt know already, mobile is taking over the planet! So let me throw at you some simple facts and see if you believe that your infrastructure and Cognitive Computing power is ready to handle it.

Unilever announces that its Chief Financial Officer, Jean-Marc Hut, has decided to step down from his role and the Boards of Unilever PLC and Unilever N.V. Graeme Pitkethly will succeed Hut as CFO.

Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.

Whirlpool Corporation has entered into an agreement to acquire American Dryer Corporation, a privately held company that manufactures and markets coin-operated industrial and specialty laundry equipment.

Consumer goods need to be represented consistently, in potentially thousands of different places online. A new GS1 US standard, developed in collaboration with 18 companies, including Best Buy, Bing, CNET, eBay, Google, and Walmart, offers a common approach for listing and classifying products across all e-commerce platforms.