Supply Chain

Consumers today have unprecedented access to information creating an intensifying power shift. It is imperative for consumer products companies to stay ahead of the connected world by taking full advantage of going direct.

Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.

PepsiCo's Mountain Dew brand launches its first-ever global campaign.

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

Data is at the heart of the store of the future. Is your new product marketing ready?

Connecting best-in-class practices for collaborative success.

Lexmark wins UK's inaugural Supply Chain Innovation Award.

The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.