PepsiCo Enlists Tool for Better Consumer Insights
According to an article on digiday.com, PepsiCo is a not just a soft drinks giant, it’s awash in data. The information flows in from everywhere: grocery store cash registers, e-commerce portals, focus groups, ad surveys. But while collecting this data has become a matter of course, the challenge lies in making sense of it internally.
So PepsiCo’s North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible for its increasingly millennial teams.
Click here to read this story in its entirety, including how the beverage giant is leveraging SitckyDocs to make data more "fun."
So PepsiCo’s North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible for its increasingly millennial teams.
Click here to read this story in its entirety, including how the beverage giant is leveraging SitckyDocs to make data more "fun."