Supply Chain

What are Consumers Saying about your Brand?
Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.
Global Deal Will Distribute Solar Lights for Humanitarian Aid
A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector.

Mapping Brand Networks in Social Media: Huggies vs. Pampers

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.
Absolut Vodka Goes Live with Supply Chain Planning Software

ToolsGroup announces that its Nordic partner Optilon has successfully taken The Absolut Company, part of the Pernod Ricard group of companies, live with ToolsGroups SO99+ Powerfully Simple supply chain planning software.
Unilever Announces New CFO

Unilever announces that its Chief Financial Officer, Jean-Marc Hut, has decided to step down from his role and the Boards of Unilever PLC and Unilever N.V. Graeme Pitkethly will succeed Hut as CFO.
Cognitive Computing with Mobile: Are You Ready?

NEWS FLASH: As if you didnt know already, mobile is taking over the planet! So let me throw at you some simple facts and see if you believe that your infrastructure and Cognitive Computing power is ready to handle it.
Walmart Supports New Standard for Online Listings

Consumer goods need to be represented consistently, in potentially thousands of different places online. A new GS1 US standard, developed in collaboration with 18 companies, including Best Buy, Bing, CNET, eBay, Google, and Walmart, offers a common approach for listing and classifying products across all e-commerce platforms.
Utz Quality Foods Improves Transportation Process

Utz selects LeanLogistics LeanTMS for its transportation management and is focusing its efforts oneliminating manual transportation processes.
Mars Chocolate Expands Snack Portfolio

Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.
Whirlpool Acquires American Dryer

Whirlpool Corporation has entered into an agreement to acquire American Dryer Corporation, a privately held company that manufactures and markets coin-operated industrial and specialty laundry equipment.

What are Consumers Saying about your Brand?

Global Deal Will Distribute Solar Lights for Humanitarian Aid

Mapping Brand Networks in Social Media: Huggies vs. Pampers

Absolut Vodka Goes Live with Supply Chain Planning Software

Unilever Announces New CFO

Cognitive Computing with Mobile: Are You Ready?

Walmart Supports New Standard for Online Listings

Utz Quality Foods Improves Transportation Process

Mars Chocolate Expands Snack Portfolio

Whirlpool Acquires American Dryer

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