Supply Chain

A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.

By providing tips and tools, a new campaign shows how individuals and families can quickly assemble high-quality balanced meals using frozen prepared entrees.

The announcement comes shortly after the company's largest competitor, The Procter & Gamble Company, made headlines when it reported that 45 of its facilities have now achieved zero manufacturing waste to landfill.

A series of actions that began with the acquisition of Coca-Cola Enterprises North American operations in 2010 will result in a more agile, modern, customer-focused franchise business partnership model unique to the United States.

The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.

GE will open thousands of its most promising patents and new technologies to the Quirky community for the development of new consumer products.