Supply Chain

Dr Pepper Snapple Group Invests in Sports Drinks
Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink.
2015 Social Media Solutions
A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.

Three Brands Get Social Media Savvy

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.
Marketing is Engaging

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.
Chobani's Founder Becomes Sole Investor in La Colombe Coffee

Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.
2015 Consumer Goods Sales & Marketing Summit

Themed around strategies that begin and end with the consumer, the 2015 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.
Achieving Global Growth and Innovation

The consumer goods industry in North America has seen a significant transition to global expansion, including the emerging markets playing field. Here, we have tapped into the extensive knowledge banks of industry leaders to help us focus on the best practices needed for expansion in the most sustainable manner.
EKN Research: Analytics in Consumer Goods: Industry Benchmark & Maturity Framework

Even as leaders such as P&G and Amazon (inRetail) further embed analytics into the very fiber of the enterprise, consumergoods companies in general have yetto consistently connect strategy andorganization design with investments in analytical tools. The result is aninsight-rich, outcome-poor industry that struggles todemonstrate ROI onanalytics investments.
Top International Trading Partners in Every State

The Census Bureau publishes annual figures on each state's international trade. For a map look at the biggest trade partners by dollar value of goods imported and exported for each state in 2014 read on.
Mondelez Invests $130M to Modernize NA Supply Chain

Mondelez International is investing more than $130 million in its North American biscuits business to modernize its manufacturing assets and processes and create a global integrated supply chain. This investment will fund the installation of four state-of-the-art manufacturing lines at the company's Americas production facility in Salinas, Mexico, to be completed by mid-2016.