has appointed Darren Serrao to the new position of chief growth officer. Serrao will report to chief executive officer,
As chief growth officer, Serrao will lead the Growth Center of Excellence at
ConAgra Foods that includes insights, innovation, research and development and marketing. The Growth Center joins multiple departments to improve connectivity and boost speed-to-market, ensuring strong insights lead to relevant and timely products with the right marketing support.
Serrao was most recently senior vice president, chief marketing and commercial officer at
Campbell Soup where he led the U.S. consumer business, Campbell's largest line of business. Previously he was vice president of innovation and business development for
Campbell North America where he accelerated the business's growth from innovation and acquisition. Serrao also held several P&L and marketing positions during his career, including roles with
PepsiCo and Unilever. Serrao earned his bachelor’s degree from
Carleton University in
Ottawa, Ont.,
Canada.
