Supply Chain

Email or Text? How TULA Stopped Wondering Which One is Best
Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
Target’s Store of the Future: Up Close with Frank Bruni
As retailers have navigated the pandemic, few have garnered as much attention for an ability to marry physical and digital retail to serve customers than Target. We chatted with Frank Bruni, SVP, food and beverage supply chain for insight into these operations, as well as his views on the role of the retail store moving forward.

Mi9 Retail and Planalytics Partner to Improve Demand Forecasting Accuracy

The combined solutions are expected to increase profitability for retailers by incorporating weather analytics.
GSK Consumer Explores Paper Bottles for Wellness, Oral Health Brands

The OTC pharma brand joins Diageo, Unilever and PepsiCo, to explore paper bottling for its portfolio including Centrum, Sensodyne and paradontax.
Consumers Demand Sales & Marketing Remodel Amid Pandemic
Nike’s Analytics Strategy Now Sits Data Teams Next To Creative

The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue.
Unilever Latest Investment Offsets Plastics Footprint By Half

Unilever North America is making more investments to reduce the negative environmental impact of its plastic packaging.
8 Most Innovative Consumer Goods Brands Revealed

Whether through DTC sales or brand awareness, a number of the CGs are hailed for their work in connecting directly with consumers.
CGT Website Has a New Look

You may have noticed a new look at ConsumerGoods.com. Read on to get the inside scoop on the refreshed CGT website based on feedback from our readers, and be sure to find the latest consumer goods news and reports to help drive informed business decisions.
4 Ways for Consumer Goods Brands to Win in the Age of Relevance

Successful CG companies achieve relevance in a variety of ways, each rooted in a deep understanding of the consumer, the ability to anticipate their needs, and an appreciation of what makes them act in key moments.