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06/28/2021

Inside AB InBev’s Test, Learn, Scale Approach to DTC

a close up of a bottle and a glass of beer on a table

What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. Focused on building innovative solutions that connect with customers, the direct-to-consumer model leverages data and technology to empower small retailers and drive consumer connections.

CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.