Supply Chain

Flowers Foods Completes Sara Lee Brand Acquisition
This acquisition strengthens Flowers Foods' market presence in California, adding about 14.5 million people to the 70 percent of the U.S. population that currently has access to its fresh breads and rolls.
Americans Adjust Spending to Cope with Tax Changes
A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.

Chobani Marketing Empowers Consumer Choice

In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
OREO Launches App with Nokia

Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.
Build Versus Buy: Providing Mobile Applications for Employees

This paper examines enterprise organizations considerations when making the Build vs. Buy mobile app decision, as well as how one large consumer products company answering this important question.
Whirlpool Appoints Safeway Exec to Board

The candidate has served as executive vice president and chief marketing officer of Safeway, since 2008, where she oversees the company's marketing, merchandising, manufacturing and distribution organizations.
Unilever Invests in Fast-Growing Emerging Markets

Unilevers first aerosol manufacturing plant in Asia follows hard on the heels of new factories announced for Thailand and South Africa.
Supply Chain Leaders vs. Laggards

Supply chain processes are now three decades old. They are maturing. The understanding of supply chain excellence is evolving. But, substantial progress on costs and inventory management has only happened in the high-tech and electronics industry.For everyone else, progress has stalled. Find out why the CPG and food industries are at a supply chain plateau.
Reckitt Benckiser Boosts In-Store Data Collection

Reckitt Benckiser selects Gigwalk for its in-store data collection and help with in-store retail execution.
Smith Optics Enhances Online Capabilities

Smith Optics utilizes hybris Commerce Suite and PCM technology, expected to provide an enhanced and consistent e-commerce customer experience.

Flowers Foods Completes Sara Lee Brand Acquisition

Americans Adjust Spending to Cope with Tax Changes

Chobani Marketing Empowers Consumer Choice

OREO Launches App with Nokia

Build Versus Buy: Providing Mobile Applications for Employees

Whirlpool Appoints Safeway Exec to Board

Unilever Invests in Fast-Growing Emerging Markets

Supply Chain Leaders vs. Laggards

Reckitt Benckiser Boosts In-Store Data Collection

Smith Optics Enhances Online Capabilities

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