Supply Chain

Campbell Soup Company Keeps in Touch with Consumers
Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
Successful New Product Launch
Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.

Heineken Launches App Contest

The Heineken Champions mobile and Facebook app were developed by Cultur8.
General Mills Masters Channel-Exclusive Innovation

In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.
Innovation at a Crossroads?

Dr. Trevor Davis of IBM provides tips for achieving growth through consumer-driven, sustainable new product development
L'Oreal Paris Revamps Digital Presence

With the help of digital agency, R/GA, LOrealParisUSA.com will be a beauty site that will be responsively designed for all devices.
Nestle Revolutionizes Infant Nutrition

Initially conceived in the late 1990s based on the success of Nespresso, Nestl's BabyNes system is a breakthrough innovation for mothers when breastfeeding has finished.
Recommended Reading for the CG Exec

Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.
Nike Reigns as Most Innovative Company

Revolutionary, cultural, nimble and even sexy these are just some of the words used to describe the most innovative consumer goods companies of 2013. Fast Company recently revealed this list, featuring Nike Inc. in the No. 1 position. Find out which other consumer goods companies made the cut and why.
SAP to Acquire SmartOps

Using the SAP HANA platform, the move is expected to enable companies to run leaner and free up capital for innovation and growth.