Supply Chain

Straight Talk: Experts Debunk TPM Myths
This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic spreadsheets will suffice. Nothing could be further from the truth.
5 Tips for Being Social from Windsor Foods
Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.

Ride the Next Wave

The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
2013 Social Media Solutions

A comprehensive listing of solution providers that can help fulfill your company's social media platform, marketing, monitoring, measurement and engagement goals. Plus, a summary of how General Mills, P&G and Walmart are using social media solutions to supercharge their digital marketing initiatives.
Rockwell Builds Brand Awareness

In an industry where nothing beats a product demonstration, Rockwell needed a new way to address customer questions in real time and craft its messages based on what they wanted to learn.
Anheuser-Busch Taps Facebook Ads to Drive Sales

Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.
Kimberly-Clark Connects Social Media to In-Store Sales

Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
Ad van Geloven Drives Customer Excellence with S&OP

The Dutch producer of frozen snacks and meal components deploys a TXT solution to integrate its extended value chain.
Sunny Delight Gains Sweet Supply Chain Savings

After the company was sold off by Procter & Gamble to a private equity firm, SunnyD had to move quickly to establish a solid infrastructure in order to get its products to market without any significant gaps.
Pinnacle to Acquire Unilever Business

The portfolio being acquired includes a broad range of liquid and dry-mix salad dressing flavors under the Wish-Bone and Western brand names, at a purchase price of $580 million.