Supply Chain

Henkel Brand Celebrates 65 Years
Dial commemorates its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand's golden heritage.
Household Brand Names vs. Social Media Stars
In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.

Munchkin Contest Markets Award-Winning Product

After a nationwide Facebook search, the company selects winners to celebrate its award-winning Arm & Hammer Diaper Pail's odor controlling powers.
Lifetime Show to Find Supermarket Superstars

Celebrity chef, Vintner and specialty foods pioneer Michael Chiarello and Americas cookie queen Debbi Fields, with branding expert Chris Cornyn serve as mentors for aspiring home chefs competing to win product placement on supermarket shelves nationwide.
Lilly Pulitzer Builds Brand Loyalty

Lilly Pulitzer is expected to improve the shopping experience for its customers across channels and create a single view of customer transactions and inventory, with a solution from Manhattan Associates.
Kraft Brand Launches Mobile Marketing Tour

Oscar Mayer brand launches its first-ever Wienermobile Run program, giving fans unprecedented access to the most popular and longest running mobile marketing tour in America.
Business-Aligned IT: The Key to Survival for Businesses and CIOs

While maximizing ROI remains the most sought-after number for business leaders, Chief Information Officers (CIO), especially in the consumer goods industry, are experiencing an interesting paradigm shift.
Chobani Adds to Executive Leadership Team

The company names David Denholm as president and chief operating officer and Peter McGuinness as chief marketing and brand officer.
Building Integrated Business Service for Analytics in CPG

At the end of the day, manufacturing a consumer product comes down to selling, servicing and delivering.What product? How many units? Shipped by when? Which customers? On which terms? These are the kinds of questions that producers of consumer goods are generally expected to address on a more or less real-time basis.
Crocs Speeds Up Product Development

Crocs implements PLM software from Centric to help speed development, and gain visibility earlier in the product development cycle to make better decisions.

Henkel Brand Celebrates 65 Years

Household Brand Names vs. Social Media Stars

Munchkin Contest Markets Award-Winning Product

Lifetime Show to Find Supermarket Superstars

Lilly Pulitzer Builds Brand Loyalty

Kraft Brand Launches Mobile Marketing Tour

Business-Aligned IT: The Key to Survival for Businesses and CIOs

Chobani Adds to Executive Leadership Team

Building Integrated Business Service for Analytics in CPG

Crocs Speeds Up Product Development

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