Supply Chain

The introduction of the Lancaster brand marks a significant milestone for The Hershey Company, and is inspired by Milton Hershey's original confection company, The Lancaster Caramel Company.

The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, is excited to announce the return of its "Mug Up" promotion.

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.

TXT will manage the whole spectrum of Thirty-Ones forecasting, merchandise, assortment and inventory management.

Earlier this week,Wal-Mart Stores, Inc. President and CEO Mike Duke assuredinvestors Walmart will win no matter what environment it's in. "When you go to our stores, you're going to see fantastic new merchandise, aggressive investments in price through lots of rollbacks and better in-stock levels. We're focusing on execution to deliver results." Here's a review of progress that's been made and Walmart's plans for the future.

Learn how market-leading food and beverage companies approach quality management to better manage the risk of quality and safety issues occurring across the value chain.

With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.