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CPG at CES 2024: Bimbo Bakeries’ and Kimberly-Clark’s Consumer Insights Breakthroughs
Both companies shared insight into how they’re finding success in using insights culled from the Walmart Connect and Luminate data platforms, as well as other technologies, at a panel at CES in Las Vegas on Wednesday. -
3 Challenges for CPG SMBs (and How Today’s Brands Ride the Wave)
Bigger doesn’t always mean better. In fact, within the consumer goods industry, it often translates into quicker success thanks to more agility and intimate customer relationships. It’s rare to find a brand that doesn't want to scale, however, and the tech selection and implementation processes is an evolving growing pain.