Skip to main content

Ease and Convenience: Amazon’s Supply Chain Director Talks Building in Automation With Legacy Systems

Liz Dominguez
Ashish AU24

There are two elements that consumers crave and that help CPG and retail businesses build a competitive advantage: speed and convenience. Ashish Bharara, supply chain director with Amazon, has seen this across his career, which includes time at companies like Walmart and Advanced Auto Parts.

“For companies with a history, there is a legacy challenge,” said Bharara during the opening presentation of Analytics Unite, held May 1-3 in Chicago. “Speed and convenience — and everyone is asking us to deliver at scale.”

[Stay tuned for continuing coverage of Analytics Unite. In the meantime, view Scenes From Analytics Unite 2024]

As supply chains become more globalized, business models have needed to shift, he said, leading to a transformational paradigm shift, especially for brick-and-mortar retailers, and the emergence of “get things in less than one hour” via delivery or curbside and in-store pickup.

Processes are only becoming more complex, he warned. Inventory needs to be within 100 miles of a customer, and in a world of e-commerce pure-play, it all gets tricky to manage. 

Automating processes within supply chain operations becomes essential, he said. The key enablers are increasing access to granular data (both internal and some external), ensuring there is a knowledgeable workforce that can manage this data, and developing algorithms in-house.

“You need a large amount of storage and computes, and you’ll need to watch out as data integrity degrades over time,” said Bharara. “Set up a simulation lab and stay and engaged and have clear guardrails.” 

Case Study: Advanced Auto Parts

Advertisement - article continues below
Advertisement
Ashish AU24

Bharara shared the success he had building out an automated supply chain at Advanced Auto Parts as an example of an approach that bolstered processes, building on top of a legacy system and bringing in data scientists and product engineers internally to scale efforts.

Advanced Auto Parts:

  • 1.5 million parts, 250,000 in network, 8,000 in store 
  • 5,000 stores, 300 hubs, 40 DCs
  • 3-tier placement: DCs, superhubs, stores

The challenges: 

  • The company’s supply chain stored half a million parts, but stores could only house 8,000
  • A third of the inventory was unpredictable as vehicles within a five-mile radius of a store would change dramatically
  • On-prem servers required six weeks to do the inventory math for 250 stores
  • Inability to react in real-time due to manual processes, resulting in low availability and low inventory

The solutions:

1. Started with basic building blocks: data acquisition and infrastructure 

2. Built integrated workflows and gained credibility by gathering sub-level insights like sales, lookup, inventory availability

3. Introduced predictive analytics, splitting algorithms to focus on forecasting wait times, demand, etc.

4. Brought in key influencers

5. Built in guardrails: If a part didn’t sell for six months, it was pulled

6. Increased inventory coverage for stores (for example, guaranteeing that locations had brake parts for 98% of the vehicles in that market)

More From Analytics Unite

  • How Mars, Church & Dwight, PDC Brands, Lowe's Build Intelligent Supply Chains

    At the recent Analytics Unite event, Janice Burk, VP of technology supply chain for Lowe's, Alexander Cunningham, director of advanced analytics for Church and Dwight Co., Kristen Daihes, global VP of supply chain for Mars, and Sulabh Jain, head of supply chain for PDC Brands, spoke about how they’ve implemented AI within their own supply chains, and what they’ve learned along the way.
    Supply Chain Panel
  • How Reckitt Keeps Retail Execution Timely and Cost-Efficient With AI

    During the opening keynote presentation at CGT's Analytics Unite, held April 7 to 9 in Chicago at The Drake, Kakaria said retail execution requires an archetype-based approach but not to the extent that strategies are differentiated so much for each market that they become siloed again.
    Finish
  • Scenes From Analytics Unite 2026

    These photos offer just a sneak peek into the collaboration that defined the event, from immersive, hands-on workshops and intimate share groups to inspiring keynote sessions and unbeatable networking opportunities in the heart of the Windy City.
    Analytics Unite
X
This ad will auto-close in 10 seconds