Danone Leans Into Consumer Insights for Yogurt Packaging Revamp
Danone recently launched innovative packaging for its REMIX yogurt offerings, bringing to market a new design that taps consumer insights.
CGT connected with Rafael Acevedo, president and GM of the Yogurt Business Unit at Danone North America, who gave us a look at the research and development process behind the company’s new patent-pending recyclable cup shape, which fits in the palm of one hand.
Also read: Coca-Cola’s Sprite Goes Label-Less to Simplify Recycling Via Packaging Pilot
Acevedo said the company brought consumers into the research and development process by conducting focus groups that tested over 100 ingredients and 50-plus flavor options. Additionally, through consumer workshops, Danone learned they were looking for crunch, visibility into the topping ingredients, and how much was included within the packaging.
“We kept consumers in mind through the entire manufacturing process to ensure the snacking experience is perfect,” he said.
Being used across the Oikos REMI, Light + Fit REMI, and Too Good & Co. REMIX product lines, the new design features yogurt on one end and toppings on the other, created with symmetry in mind and an invisible hinge for a pour-over experience.
Acevedo says the final design was the result of many 3D mock-ups and tweaks from the R&D team.
“Every component of REMIX is intentional, from ingredients to packaging, and created with the consumer in mind,” he says. “Our cup design features a transparency sidecar so that in every REMIX, the quality and quantity of topping ingredients are not hidden.”
