Supply Chain

Dr Pepper's Social Media Explosion
With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.
Nestle Delivers Speed to Insights
Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall.

A Smashing Review

A new book from Supply Chain Insights Founder Lora Cecere uncovers actionable steps to align and balance the supply chain to drive value.
Marketing Digitally

New research take a closer look at the digital activities being rolled out in the consumer goods industry, the drivers behind them and how marketing organizations are responding.
Fall 2014 New Tech Showcase

CGT introduces you to six technology innovations that aim to drive business outcomes for competitive consumer goods companies.
Unilever Socializes the Brand

As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management.
The Potential of Retail Scorecards

The concept of measuring retail/supplier performance is fundamental to improving a relationship. It sounds so easy to do, but it is not. After a decade of implementation and use, progress on retail scorecards and the measurement of progress in a relationship is happening very slowly.
Mobility Straight Talk

Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.
King's Hawaiian Boosts Market Presence

The Kings Hawaiian leadership team will implement RW3s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf.
Mondelez to Invest $24M in Turkey

The investment is expected to increase capacity of its plant in Gebze, Turkey, to support growth in the company's global confectionery business, as part of its supply chain reinvention plan.