Supply Chain

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.

Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.

Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.

Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.

A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.

A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.

Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.