Supply Chain

A new survey explores how CG companies are managing and using data. Last year, we found that analytics capabilities didn't match up with perceived importance, and unfortunately, the results this year are not much more optimistic.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Ziploc Brand Compostable Bags, available exclusively online at SCJGreenChoices.com, are designed for use in commercial composting facilities that accept food scraps and compostable bags.

Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.

A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address customer- and consumer-facing trends and challenges.

Together, Conair's Marketing and IT teams wrote a business case that would essentially transform the company's "big data" problem into actionable insights.

A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.

Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.