Research and Reports

2015 Tech Trends Report
CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. The result: Companies are building the foundation for the future where the Internet of Things will keep consumers and businesses perpetually connected, through current investments in social, mobile, analytics, and cloud technologies.
Best Practices in Retail-Product Packaging
This white paper addresses some of the design, shopper communication and project management challenges posed retail-product packaging designed to help sell the product

2015 Retailer/Supplier Shared Data Study

For the sixth year now, CGT and RIS News surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption and benefits. The conclusion: Retailers and suppliers still search for ways to close the data-sharing gulf and create business value.
2015 Consultant & IT Services

CGT presents a comprehensive listing of consultancies that help to solve business and technology challenges for consumer goods companies.
2015 Shopper Experience Study

Find out in this shopper-based study why retailers need to focus on the one true channel, which is the shoppers experience with you.
2015 Social Media Solutions

A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.
Trends in Experiential Marketing

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.
2015 Visionaries

CGT is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments.
2015 Sales & Marketing Report

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.
2015 Shopper Marketing Effie Winners

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.