Marketing Tactics

After 15 years in marketing at PepsiCo, Vanessa Carlson Bueno was seeking a career change. An opening at LALA U.S. was intriguing ...

Led by global recycling firm TerraCycle, the Loop platform allows consumers to order and refill products that arrive in durable, reusable or fully recyclable packaging.

The Central Group, Toronto acquired the Barberan Jetmaster 1750 digital printer. It will add the printer to its arsenal in the fall of 2019.

Innomark Communications has added an Inca Onset X3 flatbed press to its digital printing facility in Miamisburg, Ohio.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.