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Marketing Tactics

  • Special Report: The Power of Niche

    Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

  • The Pulse -- November 2005

    Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.

  • The Pulse -- October 2005

    Procter & Gamble (P&G) recently announced the launch of Childrens Pepto antacid as an alternative to the thick, pink liquid Pepto-Bismol product for adults.

  • The Scoop on Izzy's

    National acclaim compels a small ice cream caf to find a label partner that meets small business needs

  • Size Matters

    Its no secret that the growing power of retailers and the rise of private labels are two major factors that continue to transform the consumer goods industry.

  • Spreading The Wealth

    ConAgra Foods drives effective pricing and promotions with flexible CRM tools

  • Justifying an MRM Strategy

    Understanding the ins and outs of the current Marketing Resource Management landscape

  • Return to Form

    From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.
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