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Marketing Tactics

  • The Pulse -- December 2004

    Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.

  • Product Innovation - December 2004

    The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.

  • An Eye-Opening Experience

    Not too long ago, coffee only came in one flavor.

  • The Pulse -- November 2004

    Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner.

  • UPCOMING EVENTS

    Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004.

  • SPECIAL REPORT - November 2004

    If your mandate plate isn't full enough, don't fret.

  • Health Report

    Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.

  • Playing the Field

    A troubling problem facing the video game industry is the perpetual charge to create next generation consoles.
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