However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
The industry veteran will help attendees of the 16th annual Consumer Goods Sales & Marketing Summit understand how to leverage emerging technologies to prepare for whatever is coming next.
The acquisition brings together Influenster’s engaged consumer community with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites.
The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.
Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.
By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.
