Activation Gallery: Augmented and Virtual RealityPath to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys. Profile: Lena Lewis, Senior Director, Consumer & Shopper Engagement, Ferrara Candy Co. Profile: Jairo Garcia, Director of Shopper Marketing, Colgate-Palmolive Effie Award Winner: Vicks Cold, Cough, Flu 2017-2018 Profile: Jacque James, National Account Executive- Shopper Lead for Key Accounts, Bimbo Bakeries USA Hmt Elevates Shopper Activations Through Playbook Hmt is tapping into its retail expertise and the power of Playbook to help deliver best-in-class shopper activations for brands. Nielsen, Quotient Partner on Omnichannel Data Set Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing. Women of Excellence Awards 2019: Call for Nominations P2PI announces its call for nominations for the 4th annual Women of Excellence Awards, recognizing female brand marketers, retailer and agency executives and solution providers. Nestle, Sparkling Ice Bring Summertime Rebates to Publix Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive. Henkel Buys into Online Hair Colorist eSalon A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business. First Previous 103 104 105 106 107 Next Last
