Marketing Tactics

The Circular Economy: Driving a New Wave of Growth
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
Publix Embraces Wellness Icons
The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.

Hasbro Looks at Embracing New Tech at P2PSummit

Nathan Pendleton of Hasbro and Bill Courtney of RichContext will share how to create an ideal shopping experience by embracing technology at the Path to Purchase Summit in May.
Path to Purchase Summit Attendees to Get 'Smarter Every Day'

Smarter Every Day founder Destin Sandlin will take Summit attendees on a fast-paced, whirlwind voyage of discovery during a keynote address.
Breaktime Debuts Personalization Engine

Boston-based Breaktime Media launched a new personalization engine that allows shoppers to receive dynamic and customized content and offers based on how they interact with other content.
MOjO Marketing Celebrates Collaboration Center

MOjO Marketing has opened its Creative Colloboration Center in Bentonville, Arkansas.
Bumble Bee, SAP Use Blockchain to Trace Tuna

The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.
Staying Relevant: Lessons from the Beer Industry

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.
Avocados From Mexico Sends IBM Watson to the Dogs

Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.
Buzzfeed's Tasty Gets in the Ice Cream Game via Nestle

The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.

The Circular Economy: Driving a New Wave of Growth

Publix Embraces Wellness Icons

Hasbro Looks at Embracing New Tech at P2PSummit

Path to Purchase Summit Attendees to Get 'Smarter Every Day'

Breaktime Debuts Personalization Engine

MOjO Marketing Celebrates Collaboration Center

Bumble Bee, SAP Use Blockchain to Trace Tuna

Staying Relevant: Lessons from the Beer Industry

Avocados From Mexico Sends IBM Watson to the Dogs

Buzzfeed's Tasty Gets in the Ice Cream Game via Nestle