Marketing Tactics

The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

​​​​​​​Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.

The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

Catalina, St. Petersburg, Florida, has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

The Reynolds Consumer Products brand has again tapped WWE star John Cena for a multimedia effort.

OSI Creative has completed its previously announced purchase of the assets of New Dimensions Research Corp.